Together with REWE Für Sie e.G. Alpenpartner is working on the conception and implementation of a REWE flagship store on the Tmall online platform. A flagship store offers the opportunity to make the REWE own brands products even more accessible to Chinese customers and to further develop the REWE brand in China.

In addition to the existing distribution via the online platform Netease Kaola, the Chinese market leader in e-commerce - Alibaba Tmall - will join as distributor for the products of the five REWE own brands in summer.

In the planning of Alpenpartner, this is the next step on the way to significantly increase the precense of the REWE brand products in China.