The Chinese New Year is celebrated on January 25th. The year of the rat begins in China with this date. Due to its history, the colors red and gold play an important role in this most important traditional Chinese holiday. Based on this tradition, Alpenpartner has put together a Dallmayr gift box with appropriately colored and high-quality cans. The gift box is available both at the Dallmayr flagship store at tmall and in selected stationary Chinese dealers. This marketing campaign is a further step towards Dallmayr's branding in China.
30 articles include the selection of REWE drugstore items that Chinese consumers have been able to find on the Chinese online platform tmall Global https://rewe.tmall.hk/shop/view_shop.htm as part of the REWE flagship store since autumn 2019. The flagship store guarantees the REWE brand a singular and therefore better perception by the customer and makes the individual items accessible to a wider range of buyers. The focus of the marketing concept is on emphasizing the German origin of the goods - a guarantee of good quality for the Chinese consumer. Alpenpartner plans to further expand its range of food products from REWE's own brands in the future. Strong growth in cross-border business sales for China is also forecast for 2020. Together, REWE and Alpenpartner want to use this growing potential.
Alibaba also celebrated a new sales record on Singles Day (11.11.) this year. With 26% year-on-year growth, Alibaba's total revenue that day was 268.4 billion yuan (approximately 34.9 billion euros). Not far behind was JD.com with a turnover of 26.6 billion euros. As a result, goods worth around 62 billion euros changed hands on just these two platforms in a single day. The hype about the Double 11 shopping period, which usually starts at the end of October / beginning of November with initial promotions, is unbroken. For example, logistic companies hired 400,000 extra deliveries for this special day in order to deliver the estimated 2.8 billion parcels on time. Our Managing Director Henning Frye followed the development of the sales figures from hour to hour directly on site: "It was again an impressive experience for us, but also for our brands, for which we were able to make Singles Day very successful."
These and many more questions about coffee enjoyment were clarified at the Dallmayr China Distributor Meeting on November 5, 2019 at the W Hotel in Shanghai. Participants included representatives of the company Dallmayr from Munich, selected distributors and employees of Alpenpartner. As part of this event, organized by the Alpenpartner Office in Shanghai, the current market developments and coffee trends in China were discussed. In addition, the German traditional brand Dallmayr gave an insight into their long-standing company history and product selection. After an extensive exchange of participants, a Barista Coffee Training was on the program at the end of the event to demonstrate the numerous possibilities of making coffee. Together with Dallmayr, Alpenpartner brought the subject of coffee a step closer to the Chinese consumer.
The Chinese Valentine's Day - the Qixi Festival - as a counterpart to Western Valentine's Day, this year fell on the 7th of August. This event is making the gift market in China booming too. In the online shops there are numerous promotions and new products. Just in time for the festival, Alpenpartner and Douglas have carried out their first promotional campaign on kaola.com.
During this year's online shopping festival "618", which took place from 1 to 18 June, China's e-commerce platforms registered record high sales. The sales figures recorded by the festival show a vibrant market and consumption upgrading trend in China, despite the trade conflict. With his partner Dallmayr, Alpenpartner also participated very successfully in the promotion campaign. (see picture: Dallmayr products on t-mall flagship store).
Together with REWE Für Sie e.G. Alpenpartner is working on the conception and implementation of a REWE flagship store on the Tmall online platform. A flagship store offers the opportunity to make the REWE own brands products even more accessible to Chinese customers and to further develop the REWE brand in China. In addition to the existing distribution via the online platform Netease Kaola, the Chinese market leader in e-commerce - Alibaba Tmall - will join as distributor for the products of the five REWE own brands in summer. In the planning of Alpenpartner, this is the next step on the way to significantly increase the precense of the REWE brand products in China.