The Chinese New Year is celebrated on January 25th. The year of the rat begins in China with this date. Due to its history, the colors red and gold play an important role in this most important traditional Chinese holiday. Based on this tradition, Alpenpartner has put together a Dallmayr gift box with appropriately colored and high-quality cans. The gift box is available both at the Dallmayr flagship store at tmall and in selected stationary Chinese dealers. This marketing campaign is a further step towards Dallmayr's branding in China.