The expansion of Alpenpartner's brand portfolio continues. With M.Asam, a successful family business in the field of cosmetics has been acquired, which produces care and cosmetic products of first-class quality. Today, M.Asam stands for exclusive and high-quality cosmetics that are nevertheless affordable. The cosmetics market in China has developed rapidly in the last ten years. As the demand for cosmetic products continues to grow outside the major cities, it is expected that the growth dynamics will continue in the near future. Foreign cosmetic brands play a dominant role in the Chinese market. Alpenpartner will start by offering Chinese consumers high-quality M.Asam care products produced in Germany in its own M.Asam Tmall flagship store.