Alpenpartner will participate in the SIAL in Shanghai in 2019 for the fourth time in a row. SIAL is an international food exhibition and one of the largest fairs in China. It takes place once a year in Shanghai and only trade visitors are admitted. For the industry, SIAL is a global business platform that gives national and international companies the opportunity to increase their visibility in the Chinese and Asian markets and enhance their international visibility. This year, too, we will continue to expand our supplier and exhibition portfolio at SIAL in order to further expand our excellent reputation as the House of Best Brands. We look forward to inspiring and stimulating discussions with trade visitors from all over the world.



The first China International Import Expo (CIIE) took place in Shanghai from November 5th to November 10th 2018. This fair was personally initiated and promoted by Chinese President Xi Jinping. More than 3,600 companies from 151 countries and regions participated. Alpenpartner was represented with its own stand to present the brands of its supplier partners. For Alpenpartner it was a very successful fair. There were many discussions, new contacts and cooperation agreements signed. See photo: Our Managing Director Alexander Pade (second from the right) at the "Signing Ceremony for Procurement of Large Retail Purchaser Alliance" with the state-owned retailer Greenland.


China Business Day 2018

[Translate to Englisch:] China Business Day 2018

On Thursday the 15th of November 2018 the China Business Day 2018 took place in the Radisson Blu Hotel in Frankfurt. It was organized by "Deutscher Fachverlag (dfv)". Our Managing Director Henning Frye gave a presentation on „Best Case FMCG – The Challenges of a Strategic Brand Entry in China.“

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