REWE flagship store on tmall

30 articles include the selection of REWE drugstore items that Chinese consumers have been able to find on the Chinese online platform tmall Global as part of the REWE flagship store since autumn 2019. The flagship store guarantees the REWE brand a singular and therefore better perception by the customer and makes the individual items accessible to a wider range of buyers. The focus of the marketing concept is on emphasizing the German origin of the goods - a guarantee of good quality for the Chinese consumer.

Alpenpartner plans to further expand its range of food products from REWE's own brands in the future. Strong growth in cross-border business sales for China is also forecast for 2020. Together, REWE and Alpenpartner want to use this growing potential.