30 articles include the selection of REWE drugstore items that Chinese consumers have been able to find on the Chinese online platform tmall Global rewe.tmall.hk/shop/view_shop.htm as part of the REWE flagship store since autumn 2019. The flagship store guarantees the REWE brand a singular and therefore better perception by the customer and makes the individual items accessible to a wider range of buyers. The focus of the marketing concept is on emphasizing the German origin of the goods - a guarantee of good quality for the Chinese consumer.
Alpenpartner plans to further expand its range of food products from REWE's own brands in the future. Strong growth in cross-border business sales for China is also forecast for 2020. Together, REWE and Alpenpartner want to use this growing potential.