One of the fastest growing consumer goods markets in China is the beauty & personal care products market. This is mainly due to the increase in the decorative cosmetics and skin care segment - mainly caused by a generation change that is increasing the demand among young consumers. Social media, trends that spread faster, internationality and online trading have a lasting impact on buying behavior for beauty products. Together with the Schaebens brand, market leader in Germany for face masks, Alpenpartner is expanding its brand and product portfolio in the Beauty & Personal Care field. Schaebens is one of the leading providers in Germany in the area of face care as well as in the pharmaceutical / health sector. Together with Alpenpartner, Schaebens is expanding its sales with selected items such as masks, serums and concentrates both via online cross border and offline in stationary retail. Alpenpartner is looking forward to a good cooperation!