With the Merz Consumer Care brand, a leading manufacturer of innovative healthcare products has been won as a partner. With this new partnership, Alpenpartner has succeeded in strategically expanding its product portfolio to include healthcare products.
The healthcare market in China has been growing steadily for years. Together with the improvement in the standard of living of the Chinese population, there is also an enlarged willingness to increase spending on healthcare products. The Chinese population's awareness of air pollution and its effects as well as the development of the population structure also have a decisive influence on purchasing behavior.
Merz and Alpenpartner look forward to the new cooperation with great expectations.