Alibaba's Singles' Day 2019 - New record!

Alibaba also celebrated a new sales record on Singles Day (11.11.) this year. With 26% year-on-year growth, Alibaba's total revenue that day was 268.4 billion yuan (approximately 34.9 billion euros). Not far behind was with a turnover of 26.6 billion euros. As a result, goods worth around 62 billion euros changed hands on just these two platforms in a single day.

The hype about the Double 11 shopping period, which usually starts at the end of October / beginning of November with initial promotions, is unbroken. For example, logistic companies hired 400,000 extra deliveries for this special day in order to deliver the estimated 2.8 billion parcels on time.

Our Managing Director Henning Frye followed the development of the sales figures from hour to hour directly on site: "It was again an impressive experience for us, but also for our brands, for which we were able to make Singles Day very successful."