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How do I prepare the perfect coffee?

These and many more questions about coffee enjoyment were clarified at the Dallmayr China Distributor Meeting on November 5, 2019 at the W Hotel in Shanghai. Participants included representatives of the company Dallmayr from Munich, selected distributors and employees of Alpenpartner.

As part of this event, organized by the Alpenpartner Office in Shanghai, the current market developments and coffee trends in China were discussed.

In addition, the German traditional brand Dallmayr gave an insight into their long-standing company history and product selection.

After an extensive exchange of participants, a Barista Coffee Training was on the program at the end of the event to demonstrate the numerous possibilities of making coffee.

Together with Dallmayr, Alpenpartner brought the subject of coffee a step closer to the Chinese consumer.

Chinese Valentine's Day - Douglas' successful launch on Koala.com

The Chinese Valentine's Day - the Qixi Festival - as a counterpart to Western Valentine's Day, this year fell on the 7th of August. This event is making the gift market in China booming too. In the online shops there are numerous promotions and new products. Just in time for the festival, Alpenpartner and Douglas have carried out their first promotional campaign on kaola.com.

Shopping Festival "618" achieves record sales

During this year's online shopping festival "618", which took place from 1 to 18 June, China's e-commerce platforms registered record high sales. The sales figures recorded by the festival show a vibrant market and consumption upgrading trend in China, despite the trade conflict. With his partner Dallmayr, Alpenpartner also participated very successfully in the promotion campaign. (see picture: Dallmayr products on t-mall flagship store).

REWE and Alpenpartner launch the REWE flagship store this summer

Together with REWE Für Sie e.G. Alpenpartner is working on the conception and implementation of a REWE flagship store on the Tmall online platform. A flagship store offers the opportunity to make the REWE own brands products even more accessible to Chinese customers and to further develop the REWE brand in China.

In addition to the existing distribution via the online platform Netease Kaola, the Chinese market leader in e-commerce - Alibaba Tmall - will join as distributor for the products of the five REWE own brands in summer.

In the planning of Alpenpartner, this is the next step on the way to significantly increase the precense of the REWE brand products in China.

SIAL 2019 (1)

For the fourth time in a row, Alpenpartner participated in the SIAL 2019 in Shanghai from 14 to 16 May 2019. Together with the German traditional brand Dallmayr, the world of coffee was brought closer to the numerous Chinese visitors. The response and interest of trade visitors to the brands represented by Alpenpartner in China was again very positive this year.

SIAL 2019 (2)

As a strategic partner for European premium brands, Alpenpartner was able to further expand its already existing portfolio for the SIAL 2019. Alpenpartner, a purely Chinese-focused trading company, is pleased about the trust of numerous well-known brands.


Alpenpartner will participate in the SIAL in Shanghai in 2019 for the fourth time in a row.

SIAL is an international food exhibition and one of the largest fairs in China. It takes place once a year in Shanghai and only trade visitors are admitted. For the industry, SIAL is a global business platform that gives national and international companies the opportunity to increase their visibility in the Chinese and Asian markets and enhance their international visibility.


This year, too, we will continue to expand our supplier and exhibition portfolio at SIAL in order to further expand our excellent reputation as the House of Best Brands.

We look forward to inspiring and stimulating discussions with trade visitors from all over the world.


The first China International Import Expo (CIIE) took place in Shanghai from November 5th to November 10th 2018. This fair was personally initiated and promoted by Chinese President Xi Jinping. More than 3,600 companies from 151 countries and regions participated.

Alpenpartner was represented with its own stand to present the brands of its supplier partners. For Alpenpartner it was a very successful fair. There were many discussions, new contacts and cooperation agreements signed.

See photo: Our Managing Director Alexander Pade (second from the right) at the "Signing Ceremony for Procurement of Large Retail Purchaser Alliance" with the state-owned retailer Greenland.

China Business Day 2018

On Thursday the 15th of November 2018 the China Business Day 2018 took place in the Radisson Blu Hotel in Frankfurt. It was organized by "Deutscher Fachverlag (dfv)". Our Managing Director Henning Frye gave a presentation on „Best Case FMCG – The Challenges of a Strategic Brand Entry in China.“