Alpenpartner - Your partner for CHINA


We are an internationally oriented German trading company that uniquely combines long-standing trading tradition with state-of-the-art efficiency, processing and process standards.

We specialize in the strategic development of brands / branded goods. Our conceptual approach is to establish German and European branded products in China or to optimize the distribution of existing brands. This happens in close cooperative collaboration and coordination with the brand owner.

Our trading experience goes back to the 1950s. We have merged this tradition with decades of management experience and international presence of Deutsche Invest Capital Partners GmbH (DICP) in China. As a result, we can offer our partners a complete service from the development of a market entry strategy to operative sales, as well as ensuring the best possible efficiency, scalability and reliability for their China business.

our origins

The Alps have always symbolized strength, clarity, and purity. Their location in the heart of Europe, moreover, makes them an immovable symbol of European values and traditions. The peaks of Europe’s highest mountain range represent a level that only a few can reach. True to this spirit, we feel obliged to maintain the highest quality standards individual requirements and the trust placed in us towards our customers and suppliers.

our values

Long-term partnerships, mutual trust, full transparency are attributes that we stand for towards our customers and suppliers. As a loyal partner, we consider individual values and the brand philosophy of the brand owners. Through our seamless processes, we ensure that there is complete monitoring on our logistics routes and that the goods arrive safely and punctually at our customers in China. Trust in us is the capital of our customers and suppliers, with which they can be successful in their markets. We are aware of that every day. It is both, motivation and incentive at the same time.

Our portfolio and our services

We see ourselves as specialists in the FMCG sector of German and European brands and are the right partner to structure and realize the Chinese market potential for high-quality brands. Through our offices in Munich, Memmingen as well as Shanghai and Beijing, we ensure proximity to our European as well as to our Chinese business partners.

We pursue a clear brand strategy that is in line with the supplier's understanding and goals. Our goal is to build the brand and establish it successfully in the Chinese market in the long term. It is always important to us to have full transparency and control over distribution channels, calculations and a common strategy for the market. With our Alpenpartner Shanghai Ltd. we are the importer of the goods to China and can decide on our sales channels independently. Based on our deep and long-standing trading expertise in international trading, we can ensure the development of a strong partner network as well as direct contact with Chinese clients both offline and online. A targeted selection of the right sales channels thereby guarantees a high level of quality for our suppliers in the Chinese market.

Our range of services comprises the following four core areas:

1. Development of market entry strategies

We develop the right strategy for your brand and your products in China.

2. Optimization of existing activities

Together we take over, optimize and scale the existing business in China.

3. Handling all trade inquiries

We are the contact for all topics in the China business and selectively handle all market inquiries.

4. Full sales takeover

We reduce the administrative complexity for our partners by reliably handling the entire process of the commercial sales process, from order processing to logistics.

We offer tailor-made solutions for the export to China as well as comprehensive warehousing and logistics services in Germany and China including the entire customs clearance.

For our Chinese customers, we are increasingly the point of contact for the development of private label products and strategies.


Thanks to the extensive process management and optimization experience of Deutsche Invest Capital Partners GmbH, our processes are standardized, extremely lean and efficiently geared to the requirements of international trade. We also have access to the Endowed Chair at Tongji University in Shanghai and direct access to official Chinese authorities and registries. The daily trading transactions are handled by automated processes. State-of-the-art technologies according to the standards of international trade ensured a smooth process.

At the same time, our partners have always a personal contact person available for all kinds of queries in all our offices to ensure the best possible service. Since we know the market conditions in China precisely and we are aware of the need for short response times, we agree fixed time windows with our partners within which a binding feedback on availability, delivery dates and all other necessary details of their inquiries takes place.

The reliability of cooperation is our capital.


Alpenpartner GmbH

Alexander Pade, Managing Director and co-founder of the company, has more than 35 years’ experience in German and European trade. Alexander heads the family-owned wholesale firm of the same name. Already 30 years ago, Alexander Pade began gathering experience in the import and export of German dairy and cheese products to Central and Eastern Europe. In addition, Alexander Pade has developed various brands in diverse product categories, both for the domestic, as well as international markets.  He successfully established white label concepts for European manufacturers targeting the German food retail sector, and founded and led the respective distribution companies.


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