Our portfolio and our services
We see ourselves as specialists in the FMCG sector of German and European brands and are the right partner to structure and realize the Chinese market potential for high-quality brands. Through our offices in Munich, Memmingen as well as Shanghai and Beijing, we ensure proximity to our European as well as to our Chinese business partners.
We pursue a clear brand strategy that is in line with the supplier's understanding and goals. Our goal is to build the brand and establish it successfully in the Chinese market in the long term. It is always important to us to have full transparency and control over distribution channels, calculations and a common strategy for the market. With our Alpenpartner Shanghai Ltd. we are the importer of the goods to China and can decide on our sales channels independently. Based on our deep and long-standing trading expertise in international trading, we can ensure the development of a strong partner network as well as direct contact with Chinese clients both offline and online. A targeted selection of the right sales channels thereby guarantees a high level of quality for our suppliers in the Chinese market.
Our range of services comprises the following four core areas:
1. Development of market entry strategies
We develop the right strategy for your brand and your products in China.
2. Optimization of existing activities
Together we take over, optimize and scale the existing business in China.
3. Handling all trade inquiries
We are the contact for all topics in the China business and selectively handle all market inquiries.
4. Full sales takeover
We reduce the administrative complexity for our partners by reliably handling the entire process of the commercial sales process, from order processing to logistics.
We offer tailor-made solutions for the export to China as well as comprehensive warehousing and logistics services in Germany and China including the entire customs clearance.
For our Chinese customers, we are increasingly the point of contact for the development of private label products and strategies.